Today we are officially announcing our new company, Sincerely Inc. Sincerely is focused on making it easy to send real photos in the mail from your phone. We believe printed photos are meaningful & a photo sent to a friend is the most ubiquitously appreciated gift on the planet.

Currently sending real photo prints to friends isn’t easy. It is harder than posting a photo to the web, and it shouldn’t be. We are going to fix this. We are making it as easy to send a photo in the mail as it is to post a photo to Facebook.

Today we are announcing our first service, Postagram. Postagram lets you send a real instagram photo print in the mail to yourself or to a friend. Postagram is available on the iphone here: (link) and as a web app here http://www.postagramapp.com

This is what a Postagram looks like when it arrives in the mail

(The photo optionally pops-out of the postcard)

If you aren’t familiar with Instagram, it is a wildly popular iPhone app that allows you to take photos, make them look cool with photo filters, and then quicky share those photos with friends. We love the service. We love it so much that many of our photos are now taken with this application.

Checkout more details on the Postagram announcement over on the Postagram Blog

But what if we want to do more with those photos? What if we wanted to use our Instagram photos to create a personalized birthday card for a friend? Or what if I want to share an awesome photo of my brother, sister and I with our parents back in Pennsylvania?

We wanted to make this easy, which is why we started Sincerely and why we created Postagram.

We have a lot more planned. Postagram is only the start. So check out Postagram and signup on the sincerely mailing list where you will be the first to know about our new products.