Photo by edvvc
With the Olympics kicking off this weekend, it seems like the whole world has become obsessed with the sporting event. Here are some reasons why… (in no particular order):
- Inspiring Stories. Mary Kom. Lolo Jones. Ryan Bailey. Marlen Esparaza. Athletes who have overcome all odds to make it to London.
- 24/7 TV coverage. Olympics on all the time. Who doesn’t like that?
- Twitter. From the awesome tweets of Olympians to the London Eye Ferris Wheel light show driven by tweets, this platform has come to redefine what it means to communicate in real time.
- Iconic Moments. From Jesse Owens racing to victory with Adolf Hitler watching to the 1968 Olympics Black Power salute, it’s powerful to see people take a stand for what they believe in, and to shake up the world a little bit while they do.
- Opening Ceremonies. Countries go all out in ringing in the beginning of the Olympic games. Plus it’s always fun to see all the athletes marching in and pretend like we are there as well.
- Cool Outfits. Come, let’s be honest. It’s always a blast to see what each country has outfitted their athletes in.
- It’s about sports. For most Olympic athletes, the games aren’t so much about money or sponsorships but about competing for the love of the sport- to compete at the highest level on the world’s biggest stage.
- It’s about your country. It is beautiful to see athletes tear up during the medal ceremonies during their country’s anthem. They are competing not just for themselves, but for the people at home.
- Coca Cola and Proctor and Gamble. Some of the Olympics biggest sponsors never fail to amaze us with their beautiful advertisements. It’s impossible to watch the Proctor and Gamble videos on Olympic athletes and their moms and not tear up.
- It’s a celebration. This is the one time where the whole world gets together and is focused on one event. The one time when people travel to one city and turn it into a multicultural metropolis and when everyone world wide puts their life on pause for a little bit to tune into a track or swimming race. We may rejoice in victories and be disappointed in defeats, but whether we know it or not, we have become a part of something bigger than ourselves.
So let the Olympic Games begin! If you happen to be in London, send us a Postagram (it’s free) and keep us posted:
Sincerely attn Doc
800 Market St FL 6
San Francisco CA 94102
