Today Apple just announced Cards – a new app that will allow users to create and send real physical cards from their iphone. Sound familiar?
It wasn’t completely unexpected that Apple could do this some day. They already offer a similar service within iPhoto. And yet even then, they still don’t dominate the market. They are also far from offering the best experience.
Why? Because this isn’t what Apple does. This is what we do. Apple is in the hardware and operating system business. We are in the gifting business. Sincerely’s goal as a company is to make it easy for our users to send simple, thoughtful gifts from their mobile phone.
To that end, this announcement from Apple only serves to add further focus to our mission at Sincerely and additional focus on our users.
We want to hear from you our users. How can we make Postagram better? What can we offer in future products and future Sincerely services that will enable you to wow your friends and family with thoughtfulness?
And to our developers on the Sincerely Ship platform? How can we make Ship better? How can we better enable you to offer an amazing digital to real world gifting experience within your products?
We are easy to reach. Contact us at anytime at firstname.lastname@example.org or on twitter @sincerely
We will have a little announcement of our own in a few weeks, which we are looking forward to sharing with you. Keep an eye out for much more to come from the Sincerely Squad.
p.s. while writing this post I got a phone call from a tech reporter who wanted my thoughts on the Apple announcement. One minute into that discussion my iPhone dropped the called. If anyone from Apple is reading this 1. thanks for noticing our team’s superb work on Postagram 2. please don’t lose focus on making sure my phone functions as a phone.